Are Internships Really Worth It? Well, It Depends.

Internships used to mean that a student would work alongside a seasoned senior design professional or an art director in a design studio or advertising agency for a proscribed period of time. The intern would learn the ropes from someone who understood the demands of the real world. This was (and still is) an extremely valuable experience for both the intern as well as for the Art Director. In the good old days, this used to be called an “apprenticeship.” What better way is there to learn that which can’t be taught in a school environment. It’s also a great way to see if someone is a good fit for an organization. In some cases, I consider internships to be the equivalent of another year of school. Three months at MTV can go a long way!

Times have changed. Organizations will ask for an intern with no other design personnel in place and expect the “student” to suddenly be responsible for all of the marketing and design needs of the organization. Unless the intern is being paid, the organization is basically getting “free work” for a period of time. Some interns can manage this level of responsibility and welcome it.  Some cannot. In either case, there is no senior design person who can help guide both the aesthetic and business aspects of the position. Without some kind of support, I believe that can be a waste of time for the intern.

If you are looking for an internship, try to find a studio or company that has other more senior designers to help guide you. Try to find a studio or agency that has a great reputation. Remember, this is a two-way street. Even if you’re not getting paid, you are gaining very valuable experience.